Run as nature intended, controlled and with more endurance than ever.

It all starts with the question: How do I become a better runner?

Natural running is a running style copied from indigenous tripes of runners, like the Raramúri (freely translated: ‘they who run fast’). This tribe lives hidden in Mexico in one of our worlds most raw environments. And they even hunt the same way as 200.000 years ago, called persistence hunting, whereby they rundown a prey – without weapons – until the animal dies from exhaustion. New evolution theories may just be right, that our ancestors; man, woman and children were hunting the same way as the Raramúri still practice nowadays. We were born to run – and without shoes that is.